What is SXRC?
Situated at the heart of Silicon Valley, SXRC is Stanford University’s flagship XR conference. This open-door event is your gateway to the evolving worlds of Virtual, Augmented, and Extended Reality, featuring industry leaders, immersive tech demos, and countless networking opportunities. Join our community of creators, developers, startups, investors, industry experts, tech enthusiasts, and students as we navigate the frontier of spatial computing.
Keynote Speaker
GREG MADISON
Lead XR IxD Designer, Spatial Computing Research at Unity Labs
Greg Madison, a multi-award-winning XR Interaction Designer and a leading visionary at Unity Labs, specializes in XR and agentic AI within spatial computing. Boasting a rich 38-year career crafting both digital and analog alternate realities, Greg's unique perspective is shaped by his background as a former magician illusionist. This experience enables him to manipulate and expand our perceptions of reality in a tangible manner.
DOES REALITY CONTINUE TO EXIST WHEN YOU CLOSE YOUR EYES?
In this thought-provoking keynote, Greg Madison explores the intricate relationship between human perception and the altered environments created through XR. Drawing parallels with the art of magic, he challenges us to consider if the essence of augmented reality lies not in the digital enhancements, but in the reality they seek to modify. Offering a blend of interaction design insights and considerations, Greg examines how XR could soon transcend ordinary perception, potentially inviting us to explore a world of multiple dimensions. Discover the future possibilities of living in alternate realities and how they might shape our understanding of the world around us.
Sponsors
